Market of Box Type Woven РР Bags .

Summary

The Russian market of woven polypropylene (PP) box type bags features a relatively small number of participants, a low level of awareness of potential customers and atomism of actual consumers.
At present, suppliers of this type of packaging material are players in the Russian market of woven polypropylene (PP) box type bags; the majority of them has been operating in this market for more than two years and has sufficiently well explored the market during this period: consumers, their preferences, packaging and price requirements etc.
Quite a few largest wholesalers consider that the time has come to open a Russia-based production facility.
Besides, consumers of woven polypropylene (PP) box type bags see the necessity to open a production facility in Russia as well, which is determined by two major factors: unstable quality of Iran and Turkey made bags, high prices for woven polypropylene (PP) box type bags due to tax and transportation expenses.
In 2009 several companies announced their plans to launch production facilities of woven polypropylene (PP) box type bags in Russia and CIS countries. At this, only two companies will have made these woven polypropylene (PP) box type bags by the end of 2010, namely Polimeronteiner and Lenhim. Their total production capacity is thought to be some 40 million bags per year.
In general, the following factors work in favor of growth of consumption of woven polypropylene (PP) box type bags in Russia:
 Large potential consumption capacity conditioned by underdevelopment of the use of this type of packaging in the market;
 Global growth trend in the use of this type of bags;
 Extensive development of chemical production (in particular, production of different types of polymers);
 Export appetite of a number of Russian producers;
 Implementation of the Housing Program on the Russian territory (which opens a large sales market for the cement industry);
 Introduction of quotas on timber which will considerably reduce production of paper bags;
 Ban on loose goods transportation by open top railway cars;
 Introduction of high import taxes on PP bags;
 Stiffening requirements for packaging and, as a result, an increased share of packaging costs in production costs;
 Increasing responsibility of processing and marketing chain participants for losses occurring in the chain before the product reaches the end consumer;
 etc.

Development of the Russian market of woven polypropylene (PP) box type bags is facilitated by the following factors:
 Emergence of Russian producers of woven polypropylene (PP) box type bags;
 Expansion of import deliveries;
 Carrying out of experimental measures to demonstrate advantages of woven polypropylene (PP) box type bags by a supplying producer at consuming companies;
 PR campaigns conducted by bag suppliers;
 Dynamic development of industries consuming woven PP box type bags.

SUMMARY 5
1. CHARACTERISTICS OF WOVEN PP BOX TYPE BAGS 7
1.1. CHARACTERISTICS OF WOVEN PP BOX TYPE BAGS 7
1.2. APPLIMCATION OF BOX TYPE PP WOVEN BAGS 13
1.3. VARIETIES OF BOX TYPE WOVEN PP BAGS 14
2. WOVEN BOX TYPE PP BAG MANUFACTURING PROCESS 16
3. ORGANIZATION OF BOX TYPE WOVEN PP BAG PRODUCTION 22
3.1. EXPENSES ON ORGANIZATION OF BOX TYPE WOVEN PP BAG PRODUCTION 22
3.1.1 Cost of the Manufacturing Line 22
3.1.2 Production of 40 million of AD proTEX Bags 24
3.1.3 Production of 20 million of AD proTEX Bags 27
3.2. ORGANIZATION OF LABOR AT THE MANUFACTURING FACILITY OF AD PROTEX BOX TYPE WOVEN PP BAGS 29
4. RUSSIAN MARKET OF BOX TYPE WOVEN PP BAGS (AD PROTEX) 31
4.1. CONSUMPTION VOLUME AND DYNAMICS 31
4.2. SECTORAL STRUCTURE OF CONSUMPTION 33
4.3. LARGEST RUSSIAN CONSUMERS OF BOX TYPE WOVEN PP BAGS 33
4.4. DEMAND CHARACTERISTICS 36
4.4.1 Standard sizes of consumes box type woven PP bags 36
4.4.2 Surface density of consumed box type woven PP bags 38
5. COMPETITIVE ANALYSIS 39
5.1. COUNTRIES OF ORIGIN OF WOVEN POLYPROPYLENE BOX-TYPE BAGS CONSUMED AT RUSSIAN MARKET 39
5.2. SUPPLIERS OF WOVEN POLYPROPYLENE BOX-TYPE BAGS TO RUSSIA 41
5.2.1 Tandem LTD Company (Kievpolypaks) 41
5.2.2 Asenova Krepost Company 43
5.2.3 Gulsan Sentetik 45
5.2.4 Sarpak Company (Pera Plastic) 46
5.2.5 Кabir Industrial Group Company 47
5.3. TRADERS OF WOVEN BOX-TYPE POLYPROPYLENE BAGS IN RUSSIA 48
5.4. PLANS TO OPEN NEW MANUFACTURING PLANTS FOR PRODUCTION OF WOVEN POLYPROPYLENE BOX-TYPE BAGS IN RUSSIA AND CIS COUNTRIES 52
6. WORLD MARKET OF WOVEN POLYPROPYLENE BOX-TYPE BAGS 58
6.1. HISTORY OF DEVELOPMENT AND MANUFACTURING OF WOVEN POLYPROPYLENE BOX-TYPE BAGS 58
6.2. VOLUME AND DYNAMICS OF WORLD CONSUMPTION OF WOVEN POLYPROPYLENE BOX-TYPE BAGS 59
6.3. CHARACTERISTIC OF ASSEMBLED CAPACITIES 60
6.4. STRUCTURE OF WORLD CONSUMPTION OF WOVEN POLYPROPYLENE BOX-TYPE BAGS 63
7. ESTIMATE OF POTENTIAL DEMAND IN WOVEN POLYPROPYLENE BOX-TYPE BAGS AT RUSSIAN MARKET 64
7.1. REGULATIONS AND LIMITATIONS IN USE OF DIFFERENT TYPES OF SHIPPING PACKAGE 64
7.2. CONSUMPTION OF TARE FOR BULK CARGOS IN RUSSIA 67
7.2.1 Structure of Russian Market of Tare for Bulk Cargos 67
7.2.2 Russian Market of Flexible Containers (Big-Bags) 69
7.2.3 Russian Market of Polypropylene Bags 73
7.2.4 Russian Market of Paper Bags 77
7.3. ESTIMATION OF THE EFFECT OF SUBSTITUTION OF TRADITIONAL BAGS BY WOVEN POLYPROPYLENE BOX-TYPE BAGS 79
7.4. POTENTIAL RANGE OF APPLICATION OF WOVEN POLYPROPYLENE BOX-TYPE BAGS AT RUSSIAN MARKET 82
7.3.1 Cement Industry 82
7.4.2 Chemical Industry 84
7.4.3 Penetration into New Consumer Sectors 86
8. FORECAST OF DEVELOPMENT OF RUSSIAN MARKET OF WOVEN BOX TYPE POLYPROPYLENE BAGS 87
8.1. CUSTOMERS READINESS FOR USE OF WOVEN BOX TYPE POLYPROPYLENE BAGS 87
8.3. EVALUATION OF DEMAND FOR WOVEN BOX TYPE POLYPROPYLENE BAGS IN THE RUSSIAN MARKET 88
9. COST ANALYSES 90
9.1. PRICES FOR WOVEN BOX TYPE POLYPROPYLENE BAGS 90
9.2. COST ANALYSES FOR SUBSTITUTE PRODUCTS 92
10. CONSUMERS ANALYSES 95
10.1. CEMENT INDUSTRY 95
10.2. CHEMICAL INDUSTRY 100
10.2.1 Russian polymer market 100
10.2.2 Potential consumers of woven box type polypropylene bags 102
GlOSSARY…………………………………...…………………….…………...105
CONCLUSION 106
BIBLIOGRAPHY…………………………………………………………….....107

1. Consumer Protection. Federal Law on February 7 (1992) № 2300-1.
2. Abramashvili GG (2004).Problems of international marketing. - M.230 pp.
3. Ambler T. (2005).Practical Marketing / Per. from English. - SPb.: Peter, - 400 pp.
4. Aleksuni VA SA Mitkov.( 2005). Marketing research \\ Marketing in Russia and abroad № January Pp. 29-36 Finpress
5. Anurin B., I. Muromkin, E. Evtushenko. (2005). Market research consumer market. Unique domestic experience. Textbook. SP.
6. Afanasyev MP (2004). Marketing: Strategy and tactics of the firm. - M., - 400 pp .
7. Batra R., Myers, D., D. Aaker (2005).Advertising management / Translation from English. - M., St. Petersburg., K: Williams, - 784 pp.
8. Borisov BL (2003).Technology Advertising and PR: Textbook. - Moscow: Fair-Press, - 624 pp.
9. Blagaj VA (2003).Marketing in the definitions and examples. - M., 250 pp.
10. Ben Wood. (2007). In the pack it is important to all / / Co-Communicate. № 6.
11. Dayan A, F. Bukerel et al (2003).: Trans. Academy of the market: marketing. A with CHF. - Moscow: Economics,. - 402 pp.
12. Drucker, PF (2003). The practice of management: Trans. from English. / PF Drucker. - Kiev: Williams, 480 pp
13. Evans, JM, Berman BP (1993). Marketing. M., 230p.
14. Hein T (2007). All about packaging: Evolution and the secrets of boxes, bottles, cans and tubes ed. from English. - SPb.: Azbuka-Terra,. – 288pp.
15. Hamel G., Prahalad K. (2006). Competing for the future. Creating markets of tomorrow. Moscow: Olimp-Business
16. Gusev O. (2005) Packaging as an element of brand / advertising ideas - Yes!. № 3. p. 16-18.
17. Jere R. (2003). Low-cost marketing / Trans. from English. - SPb.: Pieter. - 234 pp.
18. Katchalov IV (1998).Effect of packaging and brand on consumer choice / / Marketing and marketing research in Russia. № 6. S. 26-30.
19. Katchalov IV (2005). Secrets in the package / / Marketer. № 1. p. 22-24.
20. Kashulinsky M. (2002). The reverse side of plenty / / Company. № 36. (Sept. 23).
21. Kondyreva C. (2005). Packaging promotes brand / / Advertising Ideas - Yes! № 1. p. 19-21.
22. Kotler F. (1994) Principles of Marketing. MA, 370 pp.
23. Levlev VY (2004). Trademark and sales promotion in the Russian market / / Marketing and marketing research in Russia. № 3. p. 32-40.
24. Malkov, MI (2007).Approaches to measuring the effectiveness of marketing / / Marketing, № 3 - p.77-84
25. Marketing abroad.(2005). - M., 245 pp.
26. Murahtanova NM Eremina EI (2003). Marketing: Proc. pos. - M.:. Centre Academy, - p. 161.
27. Novikov D. (2004). Russian consumer market: strategy and tactics of marketing to gain market / advertising world. № 11
28. Organization of marketing: target - the buyer.(2005). - M.,170 pp.
29. Pricing and market. (2003). Ed. Salizhmanova J. K. M.: Fininform.
30. Rossiter JR, Percy L. (2000). Advertising and promotion of goods: Hardcover with English. Ed. LA Volkova. - SPb.: \"Publishing House\" Piter \"
31. Ruzavin GI (2002) Market economy. Moscow: UNITY
32. Sedegova R.S. (1999). Fundamentals of Management and Marketing: Textbook / commonly. red. Mn.: Bio. Shk.
33. Sekerin VD (2003).Practical Marketing Company M. \"Business - School\" 496 pp.
34. Sung FM (2005). The world market conjuncture, prices and marketing. MA: International Relations
35. Tretiak O. (2004). Marketing management concept. Vestnik St. Petersburg. University. Ser.B. Economy. - № 2.
36. Turusina AY (2006). Operational effectiveness of marketing / / Marketing and Marketing Research.
37. Khrutsky VE, IV Korneev (2005) Modern Marketing: Handbook of Market Research. Proc. allowance Spb. PM
38. Yuldasheva O.U. (2005) Cognitive Marketing: promotion of consumption standards. Monograph. - Spb.: Izd ETU,
39. Verley J. (2003) Marketing, a strategic success factor: Problems of theory and practice of management. - № 6.
40. Zavialov, PS, Demidov VE (1991). The formula for success: marketing. M.230p.
41. http://www.logipack.ru/ [28 Aug 2010]
42. http://bagmash.unipack.ru/eng/ [28 Aug 2010