Предыдущая страница реферата | 1  2  3  4  5  6  7  8  9 | Следующая страница реферата

Kelley, David (1986) The Evidence of the Senses. Baton Rouge: Louisiana State University Press.

Kendall, Roger A./ Carterette, Edward C. (1996) "Music Perception and Cognition". In: Friedman, Morton P./ Carterette, Edward C. (eds.): Cognitive Ecology. San Diego: Academic Press, 87-149.

Kim, Jaegwon (1990) Supervenience and Mind. Cambridge: Cambridge University Press.

Kirsh, David (1995) "The Intelligent Use of Space". Artificial Intelligence 73, 31-68.

Kirzner, Israel (1973) Competition and Entrepreneurship. Chicago: University of Chicago Press.

Kotler, Philip (1997) Marketing Management. 9th ed. Upper Saddle River, NJ: Prentice Hall.

Lancaster, Kelvin J. (1971) Consumer Demand: A New Approach. New York: Columbia University Press.

Leong, Siew Meng/ Ang, Swee Hoon, Liau, Janet (1997) "Dominance and Dilution: The Effects of Extending Master Brands". Journal of Consumer Marketing 14, 380-390.

Levitt, Theodore (1969) The Marketing Mode. New York: McGraw-Hill.

MacMillan, Ian C./ McGrath, Rita G. (1996) "Discover Your Products' Hidden Potential".Harvard Business Review 74, 58-73.

Martino, Tony (1996) Trademark Dilution. Oxford: Clarendon Press.

Mayr, Ernst (1996) "What is a Species, and What is Not?" Philosophy of Science 63, 262-277.

McCracken, J. Colleen / Macklin, M. Carole (1998) "The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods". Marketing Letters 9, 209-226.

Meijer, Anthonie W.M. (1998) "Social Reality, Relations and Searle's Ontological Individualism". Applied Ontology. A Marvin Farber Conference on Law and Institutions in Society. April 24-25, 1998, Department of Philosophy, SUNY Buffalo.

Milne, George R. (1990) An Ecological Niche Theory Approach to the Assessment of Brand Competition in Fragmented Markets. Dissertation, University of North Carolina at Chapel Hill.

Milne, George R. (1992) "A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases". Journal of Public Policy & Marketing 11, 90-100.

Milne, George R./ Mason, Charlotte H. (1989) "An Ecological Niche Theory Approach to the Measurement of Brand Competition". Marketing Letters 1, 267-281.

Milne, George R./ Mason, Charlotte H. (1994) A Niche Share Approach for Assessing Brand Performance and Identifying Competitive Groups. Report no. 94-107. Cambridge, MA: Marketing Science Institute.

Mises, Ludwig von 1963 Human Action. 4th ed. San Francisco: Fox & Wilkes.

Murphy, Gregory L. (1988) "Comprehending Complex Concepts". Cognitive Science 12, 529-562.

Murphy, John M. (1990) Brand Strategy. Englewood Cliffs, NJ: Prentice Hall.

Nakamoto, Kent/ MacInnis, Deborah J./ Jung, Hyung-Shik (1993) "Advertising Claims and Evidence as Bases for Brand Equity and Consumer Evaluations of Brand Extensions".In: Aaker/ Biel (eds.), 281-297.

Narmour, Eugene (1990) The Analysis and Cognition of Basic Melodic Structures. Chicago: University of Chicago Press.

Norman, Donald A. 1988 The Psychology of Everyday Things. New York: Doubleday.

Nъсez, Rafael E. (1995) "What Brain for God's-eye? Objectivism, Biological Naturalism and Searle". CSLI-95-194. Stanford: Center for the Study of Language and Information.

Рекомендуем скачать другие рефераты по теме: решебник виленкин, экзамен.





Предыдущая страница реферата | 1  2  3  4  5  6  7  8  9 | Следующая страница реферата