Сущность феномена "фирменная марка" (брэнд): к онтологии маркетинга
| Категория реферата: Рефераты по маркетингу
| Теги реферата: как сделать шпору, тесты
| Добавил(а) на сайт: Куроптев.
Предыдущая страница реферата | 1 2 3 4 5 6 7 8 9 | Следующая страница реферата
Quelch, Johyn A./ Harding, David (1996) "Brands Versus Private Labels: Fighting to Win". Harvard Business Review 74, 99-109.
Randazzo, Sal (1995) The Mythmakers: How Advertisers Apply the Power of Classic Myths and Symbols to Create Modern Day Legends. Chicago: Probus Publishing.
Ries, Al/ Ries, Laura 1998 The 22 Immutable Laws of Branding. New York: HarperCollins.
Rosch, Eleanor/ Mervis, Carolyn B. (1975) "Family Resemblances: Studies in the Internal Structure of Categories". Cognitive Psychology 7, 573-605.
Rosen, Sherwin (1974) "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition". Journal of Political Economy 82, 34-55.
Savitt, Ronald (1986) "Time, Space, and Competition: Formulations for the Development of Marketing Strategy". In: Fisk, George (ed.): Marketing Management Technology as a Social Process. New York: Praeger, 247-262.
Searle, John R. 1995 The Construction of Social Reality. New York: Free Press.
Simon, Julian L. (1970) Issues in the Economics of Advertising. Urbana: University of Illinois Press.
Simons, Peter M./ Dement, Charles W. (1996) "Aspects of the Mereology of Artifacts". In: Poli, Roberto/ Simons, Peter (eds.): Formal Ontology. Dordrecht: Kluwer, 255-276.
Smith, Barry (1982)(ed.) Parts and Moments. Studies in Logic and Formal Ontology. Munich: Philosophia.
Smith, Barry (1988) "Gestalt Theory: An Essay in Philosophy". In: Smith, Barry (ed.): Foundations of Gestalt Theory. Munich: Philosophia, 11-81.
Smith, Barry (1995) "On Drawing Lines on a Map". In: Frank, Andrew U./ Kuhn, Werner (eds.): Spatial Information Theory. A Theoretical Basis for GIS. Berlin/Heidelberg/New York: Springer, 475-484.
Smith, Barry (1997) "On Substances, Accidents and Universals: In Defence of a Constituent Ontology". Philosophical Papers 26, 105-127.
Smith, Barry (1999a) "Truth and the Visual Field". In: Petitot, Jean/ Varela, F.J./ Pachoud, B./ Roy, J.-M. (eds.): Naturalizing Phenomenology. Issues in Contemporary Phenomenology and Cognitive Science. Stanford: Stanford University Press.
Smith, Barry (1999b) "Objects and their Environments: From Aristotle to Ecological Ontology". In: Frank, Andrew (ed.): The Life and Motion of Socioeconomic Units. London: Taylor and Francis (forthcoming).
Smith, Barry/ Casati, Roberto (1994) "Naпve Physics: An Essay in Ontology". Philosophical Psychology 7, 225-244.
Smith, Barry/ Mark, David M. (1999) "Ontology and Geographic Kinds". In: Proceedings, International Symposium on Spatial Data Handling (SDH'98), Vancouver, Canada, 12-15 July, 1998 (in press).
Smith, Barry/ Varzi, Achille C. (1999a) "Fiat and Bona Fide Boundaries". Philosophy and Phenomenological Research (in press).
Smith, Barry/ Varzi, Achille C. (1999b) "The Niche". Noыs (in press).
Smith, Edward E. (1989) "Concepts and Induction". In: Posner, Michael I. (ed.): Foundations of Cognitive Science. Cambridge, MA: MIT Press, 501-526.
Smith, Edward E./ Medin, Douglas, L. (1981) Categories and Concepts. Cambridge, MA: Harvard University Press.
Sudharshan, Devanathan (1995) Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation. Englewood Cliffs: Prentice Hall.
Sullivan, Mary M. (1998) "How Brand Names Affect the Demand for Twin Automobiles". Journal of Marketing Research 35, 154-165.
Thode, Stephen F./ Maskulka, James M. (1998) "Place-based Marketing Strategies, Brand Equity and Vineyard Valuation". Journal of Product & Brand Management 7, 379-399.
Tollington, Tony (1998) "Separating the Brand Asset from the Goodwill Asset". Journal of Product & Brand Management 7, 291-304.
Рекомендуем скачать другие рефераты по теме: решебник виленкин, экзамен.
Категории:
Предыдущая страница реферата | 1 2 3 4 5 6 7 8 9 | Следующая страница реферата