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Product 10

Price 11

Place 11

Promotion 11
SELLING TACTICS 12

Cash and Accounts Receivables 12

Peak sales 12
OPERATIONS PLAN 12
FINANCIAL PLAN 13

Necessary Financing 13

Cash Budget 13

Balance Sheet 14

Income Statement 15

Ratio Analysis 16

Depreciation Estimation 17

Fixed Capital Estimation 17

Working Capital Estimation 18

Marketing Estimation 18

Rent Expense Estimation 19
MANAGEMENT PLAN 20
HUMAN RESOURCES PLAN 20
CONCLUSIONS 21

Introductory letter

This business plan was created to check the idea about the effectiveness of the creation of the database that will help clients at different shopping centers to find products more quickly. As a result, it saves their time and money.

Executive Summary

The company name is Svetlana. The main idea of venture is the creation of the database of products that will help potential clients to find what are necessary for them.

The mission of it is to be the best consultants of defining the nonfood product location at the Irkutsk markets, to take care of our clients by saving their time and money, when they do shopping, to offer the best service by using modern computer technology and polite and affable consultants

The market of such informational service is quite big and has a lot of opportunities for development. In addition, Svetlana can use the greatest of them because there are no competitors at the market. It offer product that satisfy most of this market demand, as the product contain all main information potential clients want to get to find a product. The sales policy is build on the statement that clients lose nothing, but only save their time and money.

After the third year of existence, Svetlana reach the after-tax profit level of $3 510 and will have ROE 35%.

The structure of the company is simple as it is quite small, and it is ineffective to use complex system of the distribution of functions.

So, as a result of market opportunities, Svetlana have a lot of chances for succeed.

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