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STATEMENT OF OBJECTIVES

Mission Statement

We will be the best consultants of defining the nonfood product location at the Irkutsk markets. We will take care of our clients by saving their time and money, when they do shopping. By using the best computer technology and polite and affable consultants, we will offer the best service our clients can get.

We will create a positive working environment for our employees that will promote satisfaction and personal growth.

Driving Force

* Our company will offer service that does not exist yet at Irkutsk. It will create very good advantage for our development.
* We will place the emphases on the Internet and telephone consultations.
* The business will be based on TQM.

Market Position

The main our clients are busy people who do not have time to go from shop to shop and want to find product as quickly as possible. Such people are the most likely users of our database.

Streanthes and Weaknesses

Streanthes:

* Low-cost equipment
* The absence of such database at all local product markets
* Skilled labor force
* Low operational cost
* Use of high technology

Weaknesses:

* The creation and updating of database may take a lot of time
* Poor marketing materials
* High taxes for this kind of service

Opportunities and threats

External Opportunities:

* Changes in tax structure
* The Increase of customer demand level
* The government policy for supporting the small business sector

External Threats

* Increased competition
* Economic downturn or recession
* The decrease of customer demand level

Key Factors For Success

* The absence of competitors
* Broad approach that is provided by the use of Internet and telephone consultations
* Polite and affable personal

Goals and Objectives

* To create the consulting center that will cover all main nonfood markets

In Irkutsk

> The collection of information and the creation of the consulting center in the ``Irkutskiy`` market

> The collection of information and the creation of the consulting center in the ``Fortuna`` market

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